branding 01 move technology cabecera design fagor

Fagor Industrial

Fagor Industrial is an example of the new approach that industrial companies have been able to give to their brand management.

It is a brand with solid communication, based on a clear and well-defined value proposition, a coherent visual style that reinforces its professional positioning. A brand that has been able to adapt to the times while maintaining global values and also drawing on the local attributes of each country in which it is present.

01 technology brand move logo 1 fagor design branding
branding move fagor 01 brandbook technology 1 design
brandbook branding technology fagor 02 1 move design
fagor brandbook design move technology branding 03 1
brandbook fagor move 02 5 technology branding design
technology brandbook design move 4 branding fagor 02

A new style under new values

At -move we have accompanied the evolution of this brand with history, which after opening factories all over the world but without a defined brand strategy at a global level, today works focused on what makes them different: evolving together with their customers and offering a differential value to the hospitality professional. Together we evolve summarises and builds the maxim that defines its spirit, marked by three key values. Together: joint effort. We: talented people. Evolve: spirit of evolution.

A maxim represented in a visual style that is coherent with its promise: professional and functional, with a clear and attractive style for its customers and which reinforces its positioning as a leading and benchmark brand.

branding fagor move design brand valores technology
design move branding narrative 01 technology fagor print
narrative design branding 02 move fagor print technology
fagor print 03 design move narrative branding technology
fagor print branding technology design narrative move 04
design fagor move narrative technology branding print 05
branding move fagor technology narrative 06 print design
design print narrative move branding technology fagor 07
move 08 fagor technology print branding narrative design 1

...let's keep on growing!

During these years of relationship, Fagor Industrial has been growing and we have also helped in parallel projects as a result of this growth. A new business group, Onnera Group, has been created, all the other brands in the group have been repositioned, such as Edesa, Efficold, Danube and we are working on...

A living project in which we continue to work on making the brand grow, both from a strategic approach (naming, concepts, product launch strategies), and in the activation of the brand in its points of contact with the customer (design, communication, events, fairs, services...).

branding narrative 01 technology print move other digital fagor design
narrative 02 print other design move branding technology fagor digital
digital technology branding other 03 fagor narrative design move print
digital technology 04 narrative design other fagor branding move print
05 digital narrative move technology other print design fagor branding
technology other digital print 06 narrative move fagor branding design
branding other 07 narrative technology design digital move print 1 fagor