ieTeam | –move | Creative Brand Consultancy

Starting point

With more than 13 years of experience, international growth and an increasingly large community of clients and talent, ieTeam needed a brand that reflected the new era of the company. An identity capable of supporting its value proposition: "We are the value of the human factor elevated to the technological vanguard."

The challenge was to make the brand speak with a single voice, give strength to its sub-brands, refresh the visual identity to reflect the evolution and maturity of the company, and refine the message to accompany ieTeam's strategic moment.

The place we want to occupy

This value proposition is much more than a statement of intent; it is the very essence of the brand, a reflection of its transformative vision in the residential development sector. A proposition that connects with the essence of the brand, that conveys its mission to transform the residential development sector to improve the lifestyle of its customers and lead a new style of living. A value proposition whose aim is to turn the home into a privileged space.

The challenge

The claim "Beyond living" sums up the brand's vision. It is an attitude, a way of understanding home, life and personal ambition.

Naiz Homes is aimed at those who are not satisfied with what is expected. Those who understand their home as an extension of their lifestyle and their choices. People with the ambition to experience the supreme and escape from static and conformism. For those who maintain an active and determined attitude towards the desire to access the best.

Shaping a leap in brand maturity.

We started with an identity that was powerful in essence but limited in expression, and we transformed it into a visual system that conveys what the company is today: people and technology illuminating progress. Yellow - a historic symbol of light and innovation - evolved into a more sophisticated and flexible universe; the sub-brands found their own voice within a common narrative; and the visual identity acquired coherence, clarity and international projection. A before and after that reflects how ieTeam went from being a different consultancy firm to consolidating itself as a benchmark brand on the global stage.

A visual system to convey the new personality.

The brand had to transmit an amplified and contemporary functionality, so we found a balance of a practical and easy to apply brand with differential ingredients such as a typography with a strong presence and a system of icons for communication. We designed a grid system that worked well for communication but was very simple to apply.

The rebranding materialised in the new website, digital platforms, social media campaigns, corporate documentation and events. The new visual identity raised the perception of the company, reinforcing both its international credibility and its talent appeal.

Impact and results of the new brand.

The new positioning and brand identity reinforce ieTeam's ambition to be an international benchmark in consulting with purpose. Among the expected impacts:

-Increased brandrecognition and notoriety.

- More professional, contemporary and differentiatedperception .

- Internal alignment and team pride.

-Solid tools for coherent and scalable communication.

-Brand as a competitive tool in the sector, attracting talent and global positioning.

Shaping a leap in brand maturity.

With this transformation, ieTeam has not only renewed its image. It has consolidated its purpose, woven coherence between its areas and projected a clear future: illuminating progress from people and technology.

The new brand was presented at a big party with the whole team, a tribute to ieTeam's roots and history, but also a push towards the future. The event was a moment of collective pride, reinforcing belonging and alignment.