Info
engineering subbrands control branding 1 01 cabecera print move de accesos technology salto

Jump

Since its inception in 2001, SALTO was created with a single goal in mind: to devise an access control system that was easy to use and extremely efficient, offering users the ability to control all their access needs and secure all doors, without added difficulty or high cost. A major challenge if we take into account the global dimension that the brand has been acquiring, being today a worldwide competitor in its sector. Added to this technological and commercial challenge is that of managing a brand that is present in an infinite number of countries through its own distribution channels and those of others.

destacados salto technology 1 de control 01 accesos branding subbrands print engineering animacion move

One brand, one personality, worldwide.

-move has worked with SALTO over the last few years aligning its value proposition with its visual style and the use made of it by both the marketing department and any of its distributors worldwide. A work where the brand's identity features have been redefined; chromatisms, typographies, photographic and 3D style, visual keys... To then apply all this new graphic system in each and every one of the main elements of SALTO's communication. A project carried out in constant co-creation with SALTO's marketing team, where Move has created the main guidelines so that the final applications can be executed anywhere in the world without depending exclusively on SALTO's headquarters.

engineering move 02 accesos 1 animacion print branding salto de paneles subbrands control technology
salto control subbrands engineering branding 001 catalogue print move technology accesos animacion de
subbrands move catalogue branding accesos control engineering 002 salto technology print animacion de
control 003 print subbrands animacion de engineering catalogue accesos technology move salto branding
animacion branding subbrands engineering control technology 004 print salto move de accesos catalogue

Not just a graphic brand guide, but a real help to the distributor.

The brand guide that is being developed is based on empathy towards distributors, on the understanding that they are the ones who are going to make real use of the brand and that it is essential that they understand and internalise every feature of it. A guide to improve the use that is being made of the brand, a brand present in the 5 continents where local personalisation of the product is fundamental, but not personalisation in the brand's discourse. The brand is unique and indivisible. That is why the identity traits must be clear and easy to apply.

brand accesos de salto animacion technology subbrands branding print move engineering 001 book control
brand 002 technology control branding accesos book animacion move engineering salto de subbrands print
salto subbrands engineering brand control technology animacion accesos 003 print book de branding move
technology de move animacion subbrands brand print salto engineering accesos 004 control book branding
animacion accesos print technology de control engineering 005 subbrands book move branding salto brand
006 animacion brand salto technology accesos move subbrands engineering control book branding de print

Brand architecture, the pillar on which everything rests.

SALTO has been growing as a company and also as a brand, new needs and new fields of action have led to the appearance of sub-brands for products, services, types of clients... This whole universe of brands associated with the SALTO mother brand has to have an order, a hierarchy and a meaning in order to be managed efficiently and to transmit the brand values in an appropriate way. A project that serves to order but also to mark the way for the future of the SALTO brand.

salto subbrands control 001 branding technology print submarcas animacion de move accesos engineering
move accesos technology branding 002 animacion submarcas control print subbrands de engineering salto
submarcas print salto animacion subbrands branding 003 accesos technology engineering control de move