We have been accompanying Salto Systems for years with different strategy, design and brand activation projects. And we are also part of this new stage, the creation of SALTO WECOSYSTEM, a strategic challenge that has led them to redesign both the personality and identity of their entire portfolio of brands around the world.
The strategic redefinition and visual identity project has been developed by Saffron Brand Consultants and now at Move Branding, in coordination with them, we are in charge of the activation of this new visual, narrative and strategic world in different media, brands and events.
The first milestone for the brand was the internal presentation held at the Kursaal in San Sebastian. An event worthy of a leader like Salto, where 500 people gathered to experience first-hand the new strategic and visual approach. A team event between Saffron Brand Consultants, Move Branding and the great marketing team of Salto, to present a change of this importance as it deserves.
We made a 360º turn in the visual style of Salto's videos, developing a clear and coherent structure that adapts to each type of content, ensuring that each piece of video is not only attractive, but also speaks with the same tone and message of the brand. The result: a strong, recognisable visual identity that effectively enhances communication with your audience.
Our unique approach achieves visual cohesion between the three types of video, unifying Salto's material into an overarching narrative. Through a common visual structure and a more modern visual style, we set a new standard in digital communication. This reinforces brand recognition and delivers a consistent and memorable user experience.
Branded Videos: Global Impact and Recognition
A more emotional narrative that better connects with the audience and reinforces SALTO WECOSYSTEM's global identity.
Service Videos: Putting the focus where it matters
We developed a warmer, more accessible visual style, along with a narrative that focuses on showing how products transform and facilitate customers' daily lives.
Product Videos: Clarity and focus on innovation
We create a sensory experience that goes beyond the product, combining more conceptual scenes in which we play with textures, lights and shadows with minimalistic product images.
The online branding portal Frontify, has allowed Salto to have a digital platform where its entire team around the world can easily access and know how to communicate their brand correctly.
From Move Branding, we have collaborated so that, through this tool, the whole project of the new brand identity is registered. In this way, we have centralised and achieved that there is a single portal for the management of their entire identity.
Design and conceptualisation were key to Salto's presentation at Security Essen 2024. Together with the Salto team, we designed a strategic and multi-purpose space that not only showcased their innovative solutions and products, but also acted as a powerful communication tool to present their new identity.
Since its inception, Salto has been driving social and environmental initiatives around the world. Now, with the creation of SALTO FOUNDATION, they are taking a further step to empower community development and social inclusion through sport as a powerful tool to build connections, foster social inclusion and break down barriers.
SALTO FOUNDATION is committed to driving meaningful change, helping to build a more just and cohesive society and inspiring others to do the same.
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