The challenge.
Many sustainable brands, many ways and tools to tell sustainability... At SELLEX we had to find our own: the right balance to understand, exercise and tell sustainability in a brand where good design is the main value, the essence that makes the brand unique and relevant. Sustainability at SELLEX lies at the heart of its conception of good design. And from there, it reaches a much broader goal, becoming a philosophy, a culture. This was always to be both the starting point and the goal of our journey.
We wanted to launch our own message that would help to cultivate a dialogue with our audience, the architects. Speaking for and with them meant being able to establish an interesting dialogue, speaking their language, understanding their needs, their problems, knowing how to empathise in order to offer solutions in line with our value. How do you say "sustainability" when you speak in the language of an architect? Speaking naturally about design, we will also talk about sustainability.