A vast and unique territory
In the case of Santo Tomas Lizeoa, and during the immersion and strategy phase, many relevant attributes were extracted; an active centre, with comprehensive quality studies and a humanistic approach, among others. But from all this there was a differential in which we located our brand territory, as well as our value proposition. Because it made us unique. Because it made us relevant.
The opportunity. Or what is the same; to be a place full of possibilities.