In the digital domain.
Once the personality of the new TERNUA has been defined and converted into its own style of expression, we work on the different brand experiences that manage to connect with the public. Experiences that require immersion in different areas of Service Design, with tools that allow us to better define the type of future relationship that a brand like TERNUA should have with its consumers and users.
Thus, the web project contemplates not only the entire purchasing process, but also the need to define the user experience when making the purchase, redefining the entire content tree to align it with the new brand strategy. This tree is separated into two large blocks: online shop and brand content and, from there, we translate the graphic language into digital experiences capable of transmitting the entire brand ecosystem to the surfer.
Based on this language, we design the rhythms of the visit: from the path that the user will follow to discover the brand's universe, through the moment in which he/she will learn about the characteristics and differential values of a product, to the moment of purchase. This work relates the motivations of each profile with the brand's objectives, so that everything that is really important is present in an interface with accessible content. In short, we use technology to create a digital showcase with a solid discourse that connects with the user.